TikTok is rolling out an opt-in feature that allows selected creators in the United States to scan their own content for AI likenesses and report findings to the platform. A spokesperson for TikTok US, Zachary Kizer, confirmed the tool is currently limited to a specific group of users while identity verification is handled through Jumio. This process requires a real-time selfie scan and an ID check, though the company states it does not retain those documents. The initiative mirrors efforts by YouTube, which recently expanded similar detection capabilities to all adult users after previously testing the system internally. By giving creators direct access to this scanning technology, TikTok aims to address concerns about deepfakes and synthetic media appearing on its feed. The move signals a shift toward proactive moderation rather than waiting for user complaints or external pressure to trigger action. It also highlights the growing regulatory and ethical scrutiny facing short-form video platforms as artificial image generation becomes more accessible.
- Verification is performed via Jumio using a live selfie and government ID.
- The tool is currently restricted to a subset of US-based creators.
- Reported likenesses are flagged for TikTok review without retaining user identity data.
