What we do
Test everything
Every tool we recommend has been used by us for at least a week on real work. If we haven't, we say so.
Brutal honesty
If a £200/month tool is mediocre, we say so. If a free one is better, we say that too. Affiliate commissions don't change our verdicts.
Independence
Not owned, controlled, or quietly funded by any AI company. The only money we take is from disclosed affiliate links — and we always tell you.
Editorial principles
Clear over clever
We write for the person who has 10 minutes between meetings and needs to know whether a tool is worth a free trial. We don't write to impress AI Twitter.
Honest, not neutral
"Both sides" coverage of bad tools is just laundering them. If something is overpriced, slow, or harmful, we'll say so directly. The vendor doesn't pay our wages — readers do.
Useful, not exhaustive
There are 1,200 AI image tools. Most are forgettable. Our job is to filter, not list everything. If we don't cover a tool, it's probably because we tried it and it wasn't worth your time.
Transparent on every link
Every affiliate link is disclosed at the top of every article. You can hover any link to see where it goes. We use cloaked redirects only so we can swap a vendor's tracking ID without re-editing 30 articles — never to hide where you're being sent.
The editorial team
AI Maestro Editorial
AI Maestro is operated as a one-person British independent publication. The whole site — the writing, the testing, the editing, the affiliate research, the news pipeline, the design — is handled by a single operator with two decades of software, infra, and editorial experience.
Why one person? Because the alternative — a content-farm with a dozen freelance writers paid by output — is exactly what's wrong with most "AI news" sites. One operator, fewer articles, all of them tested, none of them outsourced.
One AI story a week. The one that mattered.
No spam. No "10 ways to". Just a short briefing every Friday with the AI development that actually moved the needle, and what to do about it.
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