Key Takeaways
- The announcement of Google’s new search engine with AI features has led to a shift in user preferences and expectations.
- Alternative search engines like Kagi, DuckDuckGo, Startpage, &udm=14, Brave, and Ecosia offer privacy-focused options that don’t include AI summaries or other intrusive features.
- These alternatives provide a range of benefits, including ad-free browsing, privacy protection, and the option to opt-out of AI-driven search results.
Kagi
For those who want an ad-free experience without sacrificing functionality, Kagi is a viable alternative. It offers customizable lenses for different needs (like academic searches) and allows users to turn off AI features if they prefer not to use them.
DuckDuckGo
For users concerned about privacy, DuckDuckGo provides an ad-free search engine that doesn’t track user data. It also offers the option to opt-out of AI-generated answers in its settings menu.
Startpage
This proxy for Google allows users to maintain their existing Google searches while ensuring privacy by stripping personal data from queries before passing them along to Google. Users can also disable AI features through the settings menu.
&udm=14
For a more automated solution, &udm=14 automatically strips personal data from searches and appends it with a string of characters to anonymize queries. This makes it easier for users who want to maintain an AI-free browsing experience without manually toggling features.
Brave
The Brave browser offers both a search engine and a browser, allowing users to continue using their preferred extensions while maintaining privacy. Its “Goggles” feature provides curated search results based on user preferences (e.g., news sources or specific domains).
Ecosia
For those interested in supporting environmental causes, Ecosia is a good choice. In addition to its greenwashing claims, it donates 80% of its revenue to reforestation efforts and publishes transparent financial reports.
Stay ahead of AI. Get the most important stories delivered to your inbox — no spam, no noise.




