Midjourney has acquired the personal astrology application Co-Star. The AI image generator announced the purchase on Thursday, marking a significant expansion from its core visual generation work into daily horoscope services. Co-Star combines human insight with NASA data and artificial intelligence to provide users with daily advice and compatibility checks. The deal reportedly closed in spring, though specific financial terms remain undisclosed. Midjourney founder David Holz previously highlighted the acquisition as a strategic move to integrate diverse data sources into the company’s broader ecosystem.
This acquisition signals a shift in how AI companies approach data aggregation beyond traditional image or text generation. By owning a platform that already synthesises astronomical data with user preferences, Midjourney gains direct access to a large existing user base without needing to build the trust required for personal data handling from scratch. The move also demonstrates a willingness to monetise through services that rely on subjective interpretation rather than purely technical accuracy. This strategy could redefine the boundaries of what generative models are expected to produce.
- Co-Star merges NASA orbital data with human astrological interpretation.
- The acquisition closes a gap between visual AI and personal daily advice.
- Midjourney expands its service portfolio beyond image generation.
