Midjourney has acquired the social astrology application Co-Star, a move confirmed by Bloomberg with undisclosed financial terms. The target company serves approximately 4.3 million monthly active users who rely on its platform to generate and share astrological birth charts alongside AI and human-written horoscopes. This transaction marks a significant expansion for the image and video generation specialist, which currently operates primarily through a Discord server rather than a dedicated mobile application. The deal includes the transfer of Co-Star’s entire workforce of roughly two dozen employees to the acquiring lab.
This acquisition addresses a specific operational need by bringing in a team experienced in building standalone consumer apps. Midjourney lacks its own native application despite its large user base, and the integration of Co-Star’s technical expertise offers a plausible pathway to launch a dedicated platform. The move also signals a strategic shift toward diversifying services beyond generative media into personalisation tools that blend data with creative output.
* Co-Star combines artificial intelligence with human editorial input for horoscope generation.
* The deal brings a team of twenty-four employees to Midjourney.
* Midjourney currently has no standalone application for its users.
