OpenAI is launching a beta feature called Businesses in ChatGPT that allows companies to register profiles within the conversational interface. Eligible US e-commerce and online service providers can manage these entries through a Business Hub to update information, add product feeds with prices, and track mentions or website clicks. Shopify merchants may connect their stores directly to this system.
The initiative places business profiles inside a chat environment rather than relying on traditional search results or mapping tools. This shift changes how users discover services by integrating directory functions directly into the conversation flow. Businesses can create AI agents to answer customer questions and serve as targets for specific advertisements within the platform.
* Conversations remain private and are not shared with participating businesses.
* The feature currently targets users in the United States.
* OpenAI reports ChatGPT reaches 1.2 billion users weekly.
