Google has introduced a new disclosure label within its My Ad Center to indicate when advertisements were created or edited using artificial intelligence. The update applies to ads appearing on Google Search, Google Discover, and YouTube. Users can access this information by tapping the three dots or info button on a specific ad, which opens a panel containing the new “how this ad was made” tab. Google states it will automatically apply the label to ads generated by its own AI tools, while campaigns built with external software require manual tagging. This change follows earlier reports from TechCrunch regarding the rollout of the feature.
The practical value lies in giving advertisers direct visibility into the composition of their own campaigns rather than relying on external audits. It also provides consumers with a simple way to identify synthetic content before interacting with it. The system distinguishes between internally generated material and third-party creations, though the latter depends on human input to trigger the warning.
- Label appears under the “how this ad was made” tab.
- External AI tools require manual application of the tag.
- Feature is available across Search, Discover, and YouTube.
