Google has announced long-term partnerships with five major football clubs: Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. The tech giant will act as their Official Consumer AI and Official Smartphone Partner.
Match day support from Gemini
Football culture relies on stories that define the game, both on and off the pitch. As a personal assistant, Gemini allows supporters to access deeper match and club insights while staying connected to key moments.
Whether you are analysing a formation change during a European club clash or resolving a post-match debate using precise head-to-head history, Gemini handles tasks proactively. It provides answers directly, keeping you involved in the action.
Pixel cameras capture raw moments
Google Pixel works with club media teams to capture unfiltered moments and emotions from behind the scenes. Through the “Shot on Pixel” series, club social teams will use Pixel cameras with AI tools to share fresh, authentic perspectives.
Supporters can customise their Pixel 11 devices with official club wallpapers to show their team colours.
Focus on women’s football
A core part of these partnerships is closing the visibility gap in women’s football. Record-breaking crowds are attending women’s tournaments, yet the game still lacks the media coverage it deserves.
By partnering equally across men’s and women’s teams, Google is using technology to change that. Alongside the clubs, they will capture pitch-side action, produce content, and amplify the global reach of the women’s game. The goal is to drive the visibility needed to inspire the next generation of players and fans.
Partner clubs and channels
Google is collaborating with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. These clubs represent the best football heritage and community across Europe’s top leagues.
The partnership will deliver exclusive behind-the-scenes content, matchday insights, and new AI-powered fan experiences. These tools bring supporters closer to the stories and stats that define their favourite teams.
Follow the official channels for Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, Paris Saint-Germain, @GooglePixel, and @GoogleGemini to see these stories unfold.
What it means
Fans will have direct access to club data and history through an AI assistant that answers questions without needing to search multiple sites. The camera partnership provides behind-the-scenes footage from official sources, while the equal treatment of women’s teams aims to increase their broadcast presence alongside men’s matches.
