David Ellison says AI could be the ‘biggest creative unlock in modern history’

Paramount Skydance CEO David Ellison stated during the company’s latest earnings call that artificial intelligence could surpass computer-generated imagery as the most…

By Vane November 10, 2026 1 min read
David Ellison says AI could be the ‘biggest creative unlock in modern history’

Paramount Skydance CEO David Ellison stated during the company’s latest earnings call that artificial intelligence could surpass computer-generated imagery as the most significant creative development in the film industry. He compared the potential impact of current AI tools to the introduction of CGI and digital composites in the early 1990s, citing films like Jurassic Park and Terminator 2 as proof of what that earlier technology achieved. Ellison argued that the ability to generate complex visual elements without the constraints of physical production sets a new standard for storytelling possibilities.

This comment highlights a shift in executive thinking regarding production costs and workflow efficiency rather than confirming specific technical changes to existing software. The statement serves as a forward-looking assessment of how generative tools might reduce the time and budget required for visual effects. It does not indicate that Paramount Skydance has altered its current customer products or API behaviour.

* The comparison relies on historical precedents from the 1990s rather than current technical specifications.
* No details were provided regarding specific implementations within Paramount Skydance’s active projects.
* The remark was made as part of broader financial reporting rather than a product announcement.

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