Apple CEO John Ternus opened the company’s Surprise and Shine event by stating the iPhone remains the best AI device available. He took over from Tim Cook, now executive chairman, to clarify that Apple does not plan to build new hardware for artificial intelligence. Instead, the firm intends to make the existing phone the central point for users to interact with new technology. Ternus described the ideal AI tool as an intelligent personal hub that understands personal context and stays with the user constantly.
This device requires a powerful processor for on-device models, an internet connection for cloud access, and a large display with high-quality cameras. It must also offer long battery life and an intuitive interface without a steep learning curve. Crucially, the system should integrate easily with other Apple services to feel like one unified experience. Ternus argued the iPhone already matches these requirements better than any other product. He emphasised that Apple prioritises data privacy over rivals who treat user information as something to collect and store. Apple Intelligence runs on the device whenever possible to ensure users retain control over their data.
* The iPhone functions as the primary intelligent personal hub.
* Apple Intelligence processes data on-device to protect privacy.
* Ternus replaced Tim Cook as chief executive.
