Threads Tests Meta AI Integration Mimicking Grok’s Functionality
Threads is currently in the process of testing a new feature that incorporates Meta AI, which functions similarly to X’s Grok. This integration allows users with public accounts to mention Meta AI within their posts or replies for additional context.
- The current beta test is being conducted in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore.
- Meta has informed TechCrunch via email that this feature aims to provide real-time insights into trending stories and breaking news, along with personalized recommendations for users within their conversations.
- When a user mentions Meta AI in a post or reply, the AI responds as a public message authored by the @meta.ai account. This response is written in the language of the original post.
This move positions Threads not only as a platform for discussing news and trends but also as one where users can obtain information and recommendations directly from within the app without needing to leave it.
The concept mirrors Grok’s role on X, which often features posts asking AI chatbots questions such as “is this real?” or “explain this.” While Grok faced issues when generating content praising historical figures like Hitler, Meta AI boasts stronger safeguards and is expected to follow a similar trajectory regarding potential misuse.
Users have the option to mute @meta.ai if they want fewer replies in their feed. This can be done by muting @meta.ai entirely, using the “Not interested” button on any AI-related post, or hiding a Meta AI reply that appears directly under their post.
Meta intends to gather feedback from early testers and refine the feature before expanding it to a broader user base.
Key Takeaways
- The feature is currently in beta testing in several countries including Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore.
- This integration aims to provide real-time context about trending stories and personalized recommendations within user conversations.
- Users can mute @meta.ai or use the not interested option if they prefer fewer AI replies in their feed.
Note: The original article mentions that this feature is designed for public accounts, but no specific details were provided on how to enable or access this feature. This information was inferred based on the context of the integration and user interactions described.
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