Snapchat has announced that its algorithm will no longer promote Spotlight videos created entirely by artificial intelligence. The social network updated its recommendation system on Friday to ensure only content made by real people qualifies for visibility. The company stated it wants the platform to prioritise authentic creativity and personal storytelling over automated generation. Creators may still use AI tools to edit or enhance their work, but the final output must originate from a human user. This decision follows growing industry-wide criticism of low-quality synthetic media. Other platforms are taking similar steps to deprioritise such material. LinkedIn recently added a reporting button for posts that appear AI-generated, while YouTube tightened rules on monetising inauthentic content. Meta also removed a feature allowing users to modify photos from public accounts using artificial intelligence. These moves reflect a broader shift towards protecting original human expression.
- Recommendation algorithms now filter out fully synthetic videos
- AI tools remain available for editing existing human content
- Industry peers are implementing similar reporting and restriction measures
