Snap and LinkedIn are fighting back against a flood of low-quality AI content

Snap has removed wholly AI-generated videos from its Spotlight recommendations to prioritise authentic content from real people. This change applies to all new uploads starting this month, though videos edited with Snapchat’s own tools remain eligible provided they carry transparency labels. The platform notes that its Spotlight contributor base has grown by more than 120 per cent, although it has not specified what portion of that increase stems from artificial intelligence. LinkedIn has taken similar action by introducing a dedicated reporting button for users to flag low-quality AI content, though this feature relies on manual identification rather than automated detection. Industry data suggests the problem is widespread, with a Kapwing study finding that 21 per cent of YouTube Shorts are already AI-generated. Both platforms face pressure to maintain quality as the volume of synthetic media rises.

These measures represent a direct response to the degradation of user experience caused by repetitive and low-effort material. While fully automated generation is technically feasible, current algorithms struggle to produce content that resonates with human audiences. The industry is observing whether strict curation can sustain engagement or if platforms will eventually adopt more aggressive filtering techniques.