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The Small Brief is an innovative initiative by Google, leveraging AI to help small businesses create impactful ads. This collaboration brings together three renowned ad industry figures—Jayanta Jenkins, Tiffany Rolfe, and Susan Credle—to support local businesses they admire. Their goal is to produce high-quality campaigns that not only elevate these businesses but also showcase the storytelling potential of AI.
- Archangels by Jayanta Jenkins
- South Ferry by Tiffany Rolfe
- Stonewood Farm by Susan Credle
Google’s AI tools like Flow are instrumental in helping small businesses achieve the look and feel of big brands. This initiative aims to inspire other creatives and small business owners to explore AI for their own campaigns.
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