A new iOS app called Reelful automatically converts photos and video clips from your camera roll into polished short-form videos for TikTok and Instagram Reels.
The tool targets users who find traditional video editing too complex or time-consuming. It joins a growing list of AI startups reshaping content creation, including Opus Clip and Captions.
Who built it
Reelful is currently in a16z’s Speedrun program. Founder Kate Deyneka was a machine learning engineer at Snapchat who helped develop video and image models.
She left the social media giant to build an agentic video editor. The system removes the need to manually select clips, add effects, record voiceovers, or fine-tune edits.
“I want to post more on Instagram, TikTok, YouTube Shorts, but video editing takes a lot of time, so much time that I do not even want to spend it because I have a lot of things going on in my life, especially now as an early-stage founder,” Deyneka said in an interview with TechCrunch.
“I have a lot of events, I meet a lot of interesting people, and this is what I see for all my founder friends: they have a very active life, especially right now when AI is booming, but we do not have time to edit. I see Reelful as a tool that can help people build their online presence and their personal brand.”
How it works
Users enter a prompt describing the story they want to tell, such as a travel recap, product demo, or event highlight. They then create a voice clone by recording a 30-second sample and select photos and videos from their camera roll.
Reelful plans the video, writes the script, adds an AI voiceover, and assembles the final edit with captions, music, and sound effects.
The app turns still images into AI-generated video clips. If a user includes a photo of someone cutting a mango, Reelful can animate the image into a short video showing the person slicing into the fruit. AI-generated videos feature a watermark to inform users that it has been created with AI.
After Reelful generates a complete video, users can continue editing it further by chatting with the app to swap the soundtrack, revise the script, or adjust other aspects of the video.
Who it is for
Deyneka says Reelful targets founders and business owners who need to consistently create content to build their online presence, personal brand, or company brand.
For example, a salon in the Bay Area may have a lot of content on hand about its services and customer transformations but lack the time or resources to turn that content into polished social media videos. That is where Reelful comes in.
“My target use case is that you went to an event or you met some cool people, and you recorded a short interview with them and while you are driving back home you just uploaded everything to the app, and by the time you’re home, the video is ready,” Deyneka said.
“So I want to make it very effortless for people to share their life, their content, their expertise without actively editing or setting up the things on their laptop.”
Pricing and availability
Reelful offers one-time purchases and subscription plans. Users can buy video credits in bundles of five videos for $15, 15 videos for $43, or 33 videos for $90.
The “Creator” subscription costs $25 per month for 10 videos, while the “Pro” plan offers 25 videos per month for $50. The Studio plan includes 60 videos per month for $100.
While Reelful is currently only available on iOS, Deyneka plans to launch Android and web versions in the future.
