A new teaser trailer for Netflix’s Wonka’s The Golden Ticket confirms the show will premiere on 23 September, using an AI-generated voice to replicate Gene Wilder’s iconic narration. The sets are physical locations, not digital fakes, but the audio is created by ElevenLabs with consent from Wilder’s family. This project follows previous collaborations where the company recreated voices for Michael Caine and Stan Lee, continuing a partnership with the Roald Dahl estate established in 2021. The series positions itself alongside other reality competitions based on fictional scenarios, such as Squid Game: The Challenge.
This approach highlights a growing willingness to use synthetic audio for established characters without extensive archival footage. The move avoids the need to secure complex rights for original recordings while maintaining brand recognition for the Golden Ticket character. It separates the production from the upcoming Charlie and the Chocolate Factory film, focusing instead on a reality competition format.
- ElevenLabs generated the specific tone and cadence of Wilder’s narration.
- The Roald Dahl company approved the use of their IP for this reality series.
- The project distinguishes itself from the separate Charlie vs. the Chocolat initiative.
