Netflix is rolling out a new “AI Discover” tab on Tuesday. It will let users find content based on their current mood rather than just scrolling through a long list of titles.
The first feature under this tab offers curated themes. These collections show clips from shows and movies. Options include “something light,” “scare me,” “family movie night,” and “quick watches.” Users can also filter by viewing preferences, available time, or what is new and trending.
Netflix says this adds to its growing library and aims to shift discovery away from endless scrolling. The goal is a more personalised experience powered by artificial intelligence.
The service runs on a new intelligence layer. This system responds to user input in real-time and continues to learn.
Once a theme is selected, matching recommendations appear. Users can pick more specific themes to keep searching until they find something they like. There is also an option to choose “something different” to start over. Beside the “Play” and “My List” buttons, each title shows a “Tune Your Recommendations” button. This lets users save suggestions they want or exclude titles they do not wish to see again.
“There’s more to enjoy and discover on Netflix than ever, but what sounds right for a quiet night in may look different for family movie night or a few spare minutes,” Netflix wrote in a blog post. “We’ve spent years refining how you discover, with recommendations tailored to your tastes, from what you Thumbs Up to what you add to ‘My List.’ Now, AI Discover joins the mix as a new way to explore.”
The company describes AI Discover as a “test kitchen.” It is where Netflix tries out new recipes for discovery. User feedback will decide which features stay or improve before moving to the main Netflix experience.
The tab is starting to roll out in the US. It is available to users who watch Netflix in English on supported TVs. Netflix plans to bring the feature to more users in the coming weeks.
Those with access will see a “Discover” button with a red gem icon and a “New” label in the top navigation bar on their TV.
What it means
For people making choices about what to watch, this changes the starting point. Instead of browsing a full library, users begin with a feeling or a situation. A tired viewer picks “something light,” while someone seeking excitement chooses “scare me.” The interface offers a direct path to content that fits the immediate context, removing the need to search for the right tone manually.
