Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday, mandating clear labels on any advertisement significantly modified or generated by artificial intelligence. The legislation covers still images, video, audio, and text across all media types, from television commercials by major corporations to local restaurant flyers promoting wing specials. The law requires these disclosures to appear in the same format as the ad itself, ensuring visibility regardless of the platform or the size of the entity running the campaign. Pennsylvania joins a small group of states enforcing such rules, applying the mandate to all content irrespective of where the ad appears or who created it.
This measure addresses the growing difficulty consumers face in distinguishing between human-created and machine-generated marketing material. By forcing consistent labeling, the state aims to prevent deception and maintain transparency in a market where synthetic media can mimic reality with high fidelity. The rule applies uniformly, meaning no business can claim exemption based on budget or reach.
* Applies to all ad formats including video, audio, text, and static images
* Labels must match the format of the advertisement itself
* Mandate covers both large corporations and small local businesses
