Muse can now place calls to U.S. businesses on behalf of users, but the service is restricted to paid subscribers.
Meta announced the expansion last month after initial testing began in September. The consumer AI agent now serves over 10 million users and aims to integrate further tasks into everyday life. Handling phone calls is one such addition.
Alexandr Wang, Meta’s Chief AI officer and head of Superintelligence Labs, said the tool could manage calls people prefer to avoid. These include contacting cable providers, the DMV, or restaurants without online booking options.
Previously, only a small group of early adopters could request access. Now, any paying customer can use the feature. Subscription plans start at $20 per month, which includes 500 million Muse tokens per week. Users requiring more capacity can pay $100 per month for 3 billion tokens.
Other AI agents, including Instinct and Google’s Gemini, also offer calling capabilities. However, reception remains inconsistent. Many businesses hang up once they detect the caller is not human. Improved voice mimicry makes this distinction harder for operators to spot.
This function appeals to customers tired of navigating complex phone trees and waiting on hold. A digital assistant with infinite patience could handle these tedious interactions instead.
Wang noted that while calling remains a paid feature, the ability to create a Muse email address will soon become available to free users.
