Meta announced on Tuesday that it is expanding its AI agent Muse to small businesses and adding new integrations including Shopify, Dropbox, Slack, and more. The tech giant says the agent can help owners run their business and find new customers by plugging into software they already use to manage sales, operations, and marketing.
This move positions an AI agent with context of a company’s whole operation as more useful than a standalone chatbot, as Meta continues to compete against rivals like OpenAI and Google. Muse can link to Instagram professional account analytics, Facebook Pages, and Meta ad accounts while knowing what a business sells, how a brand sounds, and what customers ask about most. Additional integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom. Muse for Small Business is available for free with usage limits, though businesses that want more usage can purchase a subscription plan. The rollout is built on the momentum of Muse, which launched earlier this month and topped the U.S. and Canada app charts ahead of ChatGPT.
- Muse connects to over twenty major productivity and sales platforms
- Small businesses can access the tool for free within usage limits
- Meta hired Chirantan CJ Desai to lead the new enterprise initiative
