D’Addario has confirmed that the Suno platform generated the backing track for a promotional video featuring its guitar strings. The company previously denied using artificial intelligence for nearly two weeks, offering technical explanations involving low-quality exports, Autotune plugins, and mastering tools from LANDR. An updated Instagram post now admits the original statement was incorrect and acknowledges the use of the Suno service to create the audio. This admission follows growing scrutiny from musicians and industry observers who noted the unnatural quality of the generated music. The incident highlights how quickly generative audio can be deployed in commercial content without immediate disclosure. It also underscores the friction between traditional manufacturing and new digital tools. D’Addario faces criticism for the delay in correcting its public record.
- The specific Suno model used was not named in the official statement.
- The corrected post was published on the company’s main Instagram account.
- No financial penalties or formal apologies were issued to affected musicians.
