Google has expanded its virtual closet feature to Android and iOS users in the United States, Brazil, and India. The tool allows people to upload photos of their own clothing to build a digital wardrobe, a function previously limited to a small group of testers earlier this year. This rollout follows an initial launch for Android users in June, bringing the capability to all supported devices in these markets. The feature uses artificial intelligence to catalogue items such as tops, bottoms, and jewellery, enabling users to mix and match outfits directly within the app. Google states that this data remains private and is not shared with third parties like retailers. The update arrives alongside other Google Photos improvements, including new photo filters called Moods and an upgraded markup tool known as Gemini Spark. The Gemini Spark feature requires a Google AI Pro or Ultra subscription in the United States. Users can now select, brighten, and share images using a single prompt. The markup tool offers precise sliders for sketch thickness and various font options for text overlays. Android users also gain access to filters that mimic 35mm film or 2000s digicam aesthetics.
The availability of this technology for the general public marks a shift from exclusive digital luxury to everyday utility. While the concept originated in the film Clueless as a symbol of wealth, the current implementation relies on existing personal images rather than a curated inventory of expensive garments. This reduces the barrier to entry for organising personal style without requiring a subscription or significant initial investment. The integration of outfit planning into a standard photo app suggests a focus on practical daily tasks rather than creating a standalone fashion application. These updates demonstrate Google’s ongoing effort to integrate generative capabilities into core utilities without demanding extra hardware or complex workflows.
* Feature requires no new hardware or additional subscription
* Data regarding user wardrobe is kept private by Google
* Includes new Moods filters and Gemini Spark prompt tools
