Google Ads and Google Analytics now feature new AI tools designed to help marketers find insights faster and make quicker business decisions. These updates, built using Gemini, add agentic capabilities to the platforms. The goal is to give users direct access to answers and actions without needing deep measurement expertise.
Homepage updates show performance shifts instantly
Analyst teams need to track performance changes as they happen. Google Analytics now displays AI Overviews at the top of the homepage. These summaries provide an instant look at important updates since the user last logged in. The data covers seasonal sales peaks and changes in traffic. Users can quickly see what matters now and decide on next steps.
Clicking a data card sends that context straight to Ask Advisor for deeper analysis. Users can also opt into notifications by phone or email. They can choose a frequency that suits their workflow to stay updated on these summaries.
Google Ads has also updated its homepage. It now shows timely, AI-powered insights cards tailored to the specific business. These cards provide the context needed to adjust strategy and capture new demand immediately. A prompt box above the cards lets users generate custom insights. For example, a user can ask how competitors are affecting impression share or what trends could improve campaigns.
Text prompts create clear visual reports
Evaluating performance should be intuitive. New Dashboards in Google Ads, coming soon to Google Analytics, turn raw data into clear visuals using simple text prompts. Every report generates a real-time summary explaining the reasons behind the data. This helps users understand performance or build a case for a new campaign idea.
Compare results against similar businesses
Marketers need to find where they can grow. Ask Advisor in Google Analytics now includes a benchmarking feature. It compares campaign performance against anonymized averages from similar businesses. This allows users to refine their strategy with confidence.
“Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner.”
This quote comes from Kevin Marshall, Paid Media Director at Gardyn.
Users can start using these tools today in Google Ads and Google Analytics.
What it means
These updates shift the workflow from manual reporting to instant summarisation. Marketers no longer have to wait for weekly reports to spot a traffic drop or a sales spike. The AI Overviews appear immediately upon login, forcing the user to act on current data rather than historical data. The benchmarking tool removes the guesswork of whether a campaign is performing well, providing a direct comparison against peers without sharing sensitive data.
