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Charli XCX has invested in consumer tech brand Nothing
The consumer tech brand Nothing, known for its groundbreaking smartphones and ChatGPT-integrated over-ear headphones, has announced Charli XCX as its latest investor and first Global Brand Ambassador.
Details of the partnership are still minimal, but a post on Nothing’s social media shows Charli wearing Nothing (a) over-ear headphones and ear (3) earbuds, along with a (4a) pro smartphone. The brand describes this as “not a traditional endorsement deal,” stating that Charli is investing in Nothing and helping shape what the company builds.
“The campaign today is just the start. Charli is the first of more to come,” reads the post.
Charli xcx is joining Nothing as our latest Shareholder and our first Global Brand Ambassador.
This isn’t a traditional endorsement deal. Charli is investing in Nothing and helping shape what we build from here.
The campaign today is just the start. Charli is the first of more…
Nothing also mentions that they put Charli XCX in a room for five days to test the battery of their (a) over-ear headphones. “It lasted the whole time,” they confidently write.
In a statement, Charli XCX says, “Our first Global Brand Ambassador and latest shareholder, Charli Xcx brings her genre-crossing instincts to our new partnership.” She further adds, “Together, we’re changing how things are done – with music and tech for a new generation.”
“When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed,” Charli XCX says. “Its ethos of prioritising creatives is really something I look for when working with a partner.”
The tech industry has often focused on making everything quieter, more minimal, and less vibrant. However, as Charli XCX points out, she’s spent her career doing the opposite in pop music. Nothing wants to bring this ethos of creativity into their products.
Other notable investors in Nothing include The Weeknd and Swedish House Mafia, both major figures in the music industry.
The brand has achieved significant traction since its inception in 2020. Last year, we reviewed the Nothing (1) headphones and gave them a solid 7/10 rating for their impressive battery life, sleek design, and standout features.
Learn more about this new partnership at nothing.tech.
The post Charli XCX has invested in consumer tech brand Nothing appeared first on MusicTech.
- The partnership between Charli XCX and Nothing marks a significant move for the latter, setting it apart from traditional tech endorsements.
- Charli’s investment in Nothing reflects her genre-crossing instincts and desire to bring creative energy into tech products.
- This collaboration with an artist like Charli adds credibility and appeal to Nothing’s brand identity, potentially attracting new customers interested in both music and technology.
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Originally published at musictech.com. Curated by AI Maestro.
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