An app that enables users to alter their appearance in real-time has unsurprisingly produced a streamer creating non-consensual and potentially defamatory content. Specifically, Sam Pepper, a British internet personality known for pranking videos and streams, used this realtime deepfake tool on Kick, a platform with lax moderation policies. Initially, he appeared as a random woman, but later transformed into celebrities such as Mr. Beast, Jeffrey Epstein, Amouranth, and Sydney Sweeney.

Pepper initially showed an AI-generated body to the camera, pulled up a dress, and played with AI-generated breasts. The app Pepper used is called Delulu, which allows users to appear as any of these celebrities out of a menu of likenesses they call ‘skins’. These skins include real people like George Floyd, politicians such as Donald Trump and Vladimir Putin, or celebrities like Kim Kardashian and Eminem. All users need is access to their camera and to choose one of these skins.
Delulu is free and easy to use compared to other similar software like Civitai, which requires a powerful video card and is marketed towards scammers. Decart, the company behind Delulu, also makes an AI video generator called MirageLSD and a realtime video model called Lucy 2. The main difference between Lucy 2 and Delulu is that Delulu caters specifically to streamers.
Delulu’s terms of use do not explicitly state that users should not take on the likeness of other real people, but they do mention respecting legitimate rights to copyright and intellectual property.
Kick and Decart did not respond to requests for comment regarding whether Pepper’s behavior was allowed on their platform. Twitch did not immediately reply to a request for comment either.
Key Takeaways
- The app used, Delulu, is designed specifically for streamers and allows them to appear as various celebrities in real-time.
- Delulu’s terms of use do not explicitly prohibit taking on the likeness of other real people but emphasize respecting copyright and intellectual property rights.
- Kick and Decart have not commented on whether Pepper’s actions were allowed on their platforms, highlighting potential issues with lax moderation policies.
Originally published at 404media.co. Curated by AI Maestro.
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