OpenAI is developing a smart speaker that will reportedly cost over $300, with sources indicating a potential price of up to $400. The device is designed to function as a smartphone replacement rather than a simple home assistant. It will feature a doughnut shape roughly the size of a hockey puck and include independent moving parts to simulate life when responding to prompts. The hardware will reportedly use high-quality metal and was designed in collaboration with LoveFrom, a studio founded by former Apple designer Jony Ive. Apple is currently suing OpenAI over alleged trade secret theft, and the company has launched an internal probe to confirm the speaker does not use Apple intellectual property. The device will operate similarly to the ChatGPT voice mode but with more advanced models for humanlike interaction. It will also control smart home devices and use lights to indicate when it is listening.
The inclusion of moving parts and premium materials signals a shift toward physical interaction in generative AI hardware. OpenAI aims to differentiate the product from stationary competitors by making the device appear more alive during conversations. This approach targets users seeking a dedicated tool for complex tasks instead of basic weather checks. The high price point suggests a focus on a premium market segment willing to pay for advanced capabilities and distinctive design.
* Price estimated between $300 and $400
* Designed by LoveFrom with Jony Ive
* Apple lawsuit triggered internal IP review
