Thrive Holdings acquired physical security firm ADT for $10 per share, creating a total enterprise value of $15.3 billion. The acquiring entity is a private equity spin-out from Josh Kushner’s Thrive Capital with OpenAI listed as a partner and investor. OpenAI supplies the acquired company with its own models and forward-deployed engineers to assist with implementation. Neither organisation has announced specific new products, though they confirmed plans to invest in and release new AI-powered security solutions. ADT will form the foundation of the new smart home security business under Thrive Holdings.
This transaction highlights a specific shift where traditional security infrastructure is being restructured to support AI integration. The deal occurs as major technology companies like Apple and Amazon expand their own smart home and camera offerings. This consolidation suggests that physical security is moving toward a model where established hardware companies partner with AI specialists rather than building capabilities entirely in-house.
- Deal value is $15.3 billion in total enterprise value
- OpenAI provides models and forward-deployed engineers
- ADT becomes the base for Thrive’s smart home security unit
