Vanniall, an OnlyFans creator based in New York City, finds herself constantly battling hyperrealistic deepfakes that mimic her likeness and often evade removal requests.
Building an audience on major social networks has become equally difficult. Her Instagram account, which holds over 100,000 followers, is currently restricted and requires login access to view. She reports receiving constant reports or appeals regarding her content.
When informed that Meta permits its AI agent, Muse, to engage in explicit sexting with adult users, she expressed clear frustration. “It’s not fair that they get to pull money out of people with their sexually active AI agent, but they won’t let real people, real adults, engage in any sort of sensuality or sexuality,” she told WIRED.
This sentiment was echoed by other adult content creators who questioned why their accounts face restrictions while Meta’s AI is allowed to converse explicitly with millions of users.
“A private, one-to-one conversation between an adult and an individualized AI agent on a platform restricted to people 18 and over is very different from the marketing and promotion of services on a social media platform,” Tracy Clayton, a Meta spokesperson, stated.
The Muse App
Muse is the first always-on AI agent to move beyond early adopters in San Francisco. The application functions as a message thread where users provide access to personal data such as calendars and emails. The assistant then proactively identifies tasks, such as cancelling a workout class that conflicts with a dinner reservation.
Meta’s extensive distribution network through Instagram and Facebook helped push the app to the top of download charts within its first month. Millions of new users began experimenting with the agent during this period.
In addition to calendar management, Meta states it is acceptable for adults-only users to engage in X-rated conversations with Muse. A spokesperson previously noted the company would not “block legal adult behavior.” The system generates explicit text but does not produce images or videos.
While Meta takes a stricter approach to moderation on Instagram, other US platforms allow sexually explicit content. X remains a primary destination for OnlyFans creators to find subscribers and connect with fans. Many adult performers have also moved to Bluesky following Elon Musk’s acquisition of the platform formerly known as Twitter, where adult content sharing is permitted.
“I think we’re already seeing AI being allowed to do more than humans would get away with,” says Jiz Lee, an OnlyFans creator who has worked behind the scenes in queer porn for years. Meta has previously flagged Lee’s Instagram posts for removal. Lee believes queer and trans people are often treated unfairly by large social media companies, regardless of whether they create adult content.
Lee attributes many online censorship issues to FOSTA-SESTA, legislation signed by President Trump in 2018 that impacted Section 230 protections. Many websites responded by censoring adult content. “If sex work was decriminalized, then a lot of these issues wouldn’t be happening, a lot of the censorship wouldn’t be happening,” Lee says.
Lee also seeks clarity on how Muse was trained and whether anyone was compensated for their data. “We’ve been slow to react industry-wise,” they say. However, Lee is noticing more adult content companies clarify AI usage stances in official contracts to protect performers from having their likenesses used in training data.
“When we’re at award shows, and companies do advertisements for AI agents, they literally get booed like crazy,” says Tony Genius, an OnlyFans creator and adult film actor. He worries that fully AI-generated porn could eventually displace human performers. He also views current AI tools as helpful for marketing tasks, such as automating video clips for social media.
Platform Struggles
Navigating Meta platforms remains frustrating but essential for visibility. Genius claims to have created his seventh Instagram account in the past five years.
When asked about Muse’s sexting capabilities, he questioned why Meta gates the app for adults but does not appear interested in creating a similar adults-only space on social media. “It could be: Instacam,” he says.
Muse generating adult content could offer explicit interactions to a wider audience. Genius says he would be open to collaborating with a tech company to create an AI version of himself for fans to message. He wants to find ways for humans to continue earning money as adult performers without being cut out or unfairly trained on. Currently, he views his human nature and authenticity as central to connecting with audiences.
Meanwhile, Vanniall is firmly against using Meta’s Muse. “Stop downloading that app,” she says. “You do not need to give Meta any more money or any more of your personal information. They have enough.”
