Smart lighting company Nanoleaf has been unusually quiet recently, while competitors like Govee and Philips Hue have been launching innovative features at an impressive pace. The reason for this lull is that Nanoleaf is undergoing a “brand evolution” focused on wellness, robotics, and AI.
- The company now sees the smart home as becoming increasingly mundane, prompting it to explore new avenues beyond traditional lighting solutions.
- Nanoleaf’s CEO Gimmy Chu emphasizes that Nanoleaf isn’t just a smart lighting company anymore; they are pivoting towards embodied AI and other wellness-focused products.
- The company has teased a trio of new products, hinting at the integration of robots, red light therapy, and advanced AI technologies into their offerings to push the boundaries of home technology further.
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