Meta’s new AI app, Muse, has taken the No. 2 spot on the US App Store chart.
The numbers
According to Sensor Tower, the app has been downloaded more than 83,000 times on iOS in the United States. It is currently available only in the US.
This result places Muse ahead of Threads and the Meta AI app on launch day, but the figures are lower than those seen previously. Threads saw more than 4.3 million downloads in the US on its first day. The Meta AI app recorded 108,000 US downloads during its debut.
ChatGPT also moved faster. In less than a week, it reached half a million installs in the US. If that total was divided evenly across those days, the average would have been 83,300 downloads daily. Muse took twice as long to reach that same number.
None of this proves the launch is failing. The app is still climbing. It moved from fourth place on Wednesday to second place today.
The Android version is performing worse. Muse sits at rank 338 in the Productivity category on Google Play. Download figures for the Android version are not yet available. The app is also available via the web and WhatsApp, but these numbers are not included in the estimates.
What it means
These early figures matter because Muse is a major bet for the company. The goal is to build agents that perform tasks for users. This approach is viewed as the future of consumer AI. The move is as significant as the rebrand from Facebook to Meta.
Other companies are also entering this space. Google has Gemini Spark. Anthropic has Claude Cowork. For simple agents aimed at the everyday person, the main competition is between Muse and Instinct. Instinct works over text messages and was recently valued at $2.5 billion.
Insiders have praised Instinct despite security concerns and a broad privacy policy. The app has $350 million to spend and is shipping features quickly. This week, it added email addresses for all users. It also announced a social network where one person’s agent can talk to the agents of their friends to coordinate plans.
If agents become the future, Instinct’s ability to build a social graph based on real-life connections could be more valuable than Meta’s friend graph. Meta’s graph mixes people users know with those they simply follow.
Instinct has also launched integrations with Stripe and 1Password. It added a location-sharing feature so the agent can perform actions that require knowing a user’s current location.
Muse’s launch timing may have affected the debut numbers. The app requires users to share more personal information with Meta. It arrived just days after the company agreed to an $18 billion settlement in a lawsuit over consumer harms. Meta has faced other legal issues involving data scandals and fines from the Federal Trade Commission for privacy violations.
