Key Takeaways
- Clouted is a startup that uses AI to automate both the process of finding and distributing compelling short video clips.
- The platform taps into a network of over 100,000 gig creators to edit clips and use AI to determine the best social media platforms and target audiences for promotion.
- Clouted’s approach has been particularly successful in helping grow &Friends, a Manila-based electronic dance music festival that now draws over 20,000 people.
- The startup recently secured a $7 million seed round from investors including Slow Ventures and Peak XV’s Surge.
Clouted operates by conducting continuous experiments with different formats and distribution strategies to identify what performs best. This iterative approach allows each campaign to inform the next, making it more targeted and efficient over time.
The company’s founders have observed that their AI system has learned which video formats are most effective, which audiences convert into customers, and which social media channels yield the highest returns on investment (ROI).
While Clouted competes with other startups like Overlap AI in the automated clipping space, it aims to build towards larger marketing infrastructure players such as CreatorIQ and Hightouch.
Hightouch recently crossed $100 million in annual recurring revenue (ARR), indicating a growing market for enterprise-level marketing tools. Clouted is positioning itself within this expanding landscape.
“The result of our continuous testing loop is that every campaign we run makes the next one faster, smarter, and more effective,” said Justin Banusing, co-founder and CEO of Clouted. “Our system learns what formats win, which audiences convert, and which distribution channels yield the best results over time.”
Clouted’s innovative approach to automating the video clipping process has already shown significant promise in helping brands and marketing agencies reach their goals more efficiently.
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