Openai is launching a beta feature in ChatGPT that allows users to chat with verified Business Agents representing specific brands. These agents will appear when a business appears in a standard response, enabling conversations about product offerings and comparisons. The rollout targets eligible e-commerce and online service companies within the United States. Customers can ask follow-up questions to clarify differences between items or seek specific details directly from the brand’s digital representative.
This update expands the platform’s suite of business-focused tools without altering core model training or API specifications. The initiative addresses a practical need for direct commerce interaction within the chat interface, moving beyond general information retrieval to verified brand communication. By restricting access to eligible businesses, Openai aims to standardise how commercial entities present themselves within the system.
- Initial launch is limited to the United States market
- Access requires eligibility approval from Openai
- Feature operates within existing ChatGPT response flows
