Call it AI, call it Super Intelligence, only 2% of consumers are buying it

President Donald Trump signed an executive order rebranding artificial intelligence as super intelligence while gathering major technology CEOs to pledge AI safety…

By Vane October 2, 2026 1 min read
Call it AI, call it Super Intelligence, only 2% of consumers are buying it

President Donald Trump signed an executive order rebranding artificial intelligence as super intelligence while gathering major technology CEOs to pledge AI safety measures. Meta and OpenAI are simultaneously adjusting their product interfaces to appear more accessible to the general public. Despite these high-profile political and corporate moves, consumer adoption remains extremely low. Only two percent of individuals are actively purchasing AI tools for personal use. The majority of revenue continues to flow from enterprise contracts rather than individual subscriptions. Industry observers note that the current consumer market struggles with the economics of the technology. Many users find the cost structures prohibitive compared to the perceived benefits. Corporate spending drives the sector forward while household spending lags significantly behind. This disconnect suggests that broad public enthusiasm has not yet materialised into widespread commercial activity. The focus remains on business applications where the return on investment is clearer and more immediate for organisations. Political rhetoric and safety pledges do not immediately translate into consumer wallets opening up for new software. The market dynamics indicate a slow path to mass adoption rather than a sudden surge in demand.

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