WordPress owner Automattic has launched Spacefast, a new platform designed to deploy websites and applications built using vibe coding tools.
Infrastructure for generated code
Spacefast provides the underlying systems required for these applications to function. This includes databases, authentication, file storage, email handling, and analytics. The service positions itself against competitors like Lovable and Emergent by offering a more open approach to deployment.
Users can link Spacefast with various AI agents and chatbots, including ChatGPT, Claude, Hermes, OpenClaw, Grokbot, Muse, Pi, Cursor, Opencode, and Amp. Alternatively, a Git repository can be connected to begin the process.
Development background
Batuhan Icoz leads the project. He developed the tool during a hackathon sprint earlier this year. At that time, he was working on Beeper, Automattic’s cross-platform messaging app. Icoz noted that non-technical friends frequently sent him Vercel links while exploring vibe coding.
“I thought there had to be a better way for everyone to set up and deploy their projects,” Icoz told TechCrunch. “Automattic already has good infrastructure, but we have been traditionally associated with just WordPress. I thought, why do I have to use Cloudflare when we have a CDN just as good? So I started working on what was called Stattic and now Spacefast.”
He shared the solution with friends and added features to increase its dynamism. Automattic soft-launched the product in September to gather feedback before the official release.
Usage and competition
Early adopters have used Spacefast for internal mockups, slideshows, and offer-related websites. However, the platform faces competition from productivity and design software such as Figma, Canva, and Notion, which have introduced products that bridge vibe coding, mockups, and presentations.
Icoz believes Spacefast offers an advantage over services like Lovable by allowing users to choose their own agent and control the deployment method. He acknowledges that some users may prefer a fully managed solution where all decisions are made for them.
The platform also benefits from being part of Automattic. This integration allows for easier addition of features like web analytics, WordPress connectivity, and e-commerce capabilities through WooCommerce.
Enterprise focus
“For enterprises, the problem right now is IT sprawl, as their marketing teams are churning out landing pages on services like Lovable, and they want to consolidate and work with a company that understands the enterprise needs,” Icoz said. “With our existing products, we have experience serving enterprise customers.”
User retention concerns
Retaining users after launch remains a challenge in the AI sector. Excitement often fades within days or weeks as users move to new tools. Icoz expects some churn, noting that not everyone intends to build applications.
“I think what we need to do as a product is make sure that when you build something with SpaceFast, it is so easy, and the results are so much better than without SpaceFast,” he said.
Market context
Websites and publishers are currently struggling with reduced traffic from AI chatbots and summaries. Google has reported a drop in ad revenue growth as a result. Icoz acknowledges that many sites now use ChatGPT or Claude for creation rather than deploying on a content management system. He suggests that some websites may not require a CMS as the web evolves.
Company instability
Spacefast launches during a turbulent period for Automattic. The company’s board previously removed CEO Matt Mullenweg before reinstating him within days. The rebel board was subsequently replaced, and the interim CFO departed weeks after appointment. In October, TechCrunch reported that the company began layoffs across several properties, with further cuts expected.
