Three new ways Ads Advisor enhances safety and efficiency in Google Ads

Over recent months, marketers have been leveraging Ads Advisor, our AI agent within Google Ads, to generate creative ideas, uncover hidden insights, and propel campaign performance. We’re now introducing three fresh safety features designed to allow you to focus more on your business growth while less time is spent managing campaigns.

Proactive policy reviews: Detects complex violations without needing user intervention and provides tailored guidance for resolution
24/7 security oversight: Strengthens account security with a personalized dashboard offering real-time recommendations to enhance protection
Instant certification approval: Streamlines the application process, automating approvals based on your business’s requirements and facilitating quicker submissions when needed

1. Proactive policy reviews for smooth campaign operation

We are now implementing Real-Time Policy Reviews to offer instant in-workflow guidance as you create and modify campaigns. However, we recognize that issues might arise at any time. Our new evolution of Ads Advisor will act as a comprehensive policy troubleshooter capable of fixing the most intricate violations without user intervention. When problems appear, Ads Advisor will scan your account and website for the issue, provide clear steps to resolve it, and confirm the fix before you proceed with an appeal.

2. 24/7 security monitoring for robust protection

A fundamental strategy in safeguarding your Google Ads account is conducting regular audits of each user within your team. This process can be time-consuming, especially if you have a larger group. To streamline this and bolster security, we’re introducing 24/7 account monitoring by Ads Advisor. It will provide personalized recommendations such as reviewing flagged domains and inactive accounts. Additionally, a new security insights dashboard will showcase how adopting these suggestions enhances your account’s protection. For an overview of your current status, you can prompt Ads Advisor with “show me my security level.”

We are also integrating passkeys into Google Ads to enhance user safety — eliminating the need for passwords and codes while strengthening security.

3. Instant certifications for a hassle-free application process

Traditionally, obtaining certifications has been a manual task requiring extensive paperwork. With this new feature in Ads Advisor, we’re automating this process by proactively determining if your business needs a certification based on your industry and country. If so, it will either grant the certification automatically or assist you with submitting your application via one-click. As always, Ads Advisor will seek approval before making any changes to your account.