Tim Cook told investors on Thursday that Apple intends to introduce paid upgrades to iCloud Plus for users who want higher limits on AI features. During the earnings call, he noted that customers will likely use Apple Intelligence and the new Siri AI extensively, suggesting the company will allow people to buy more of the stack. This announcement follows a plan to launch the long-delayed Siri AI with iOS 27 this autumn. The update includes a standalone Siri app that functions similarly to ChatGPT and offers on-screen analysis. Apple previously stated in June that subscribers could access increased usage limits for these tools.
The move signals a shift toward a tiered model where advanced capabilities remain behind a paywall. Heavy users may face restrictions on free tiers, forcing them to purchase additional credits or storage to access full functionality. This strategy mirrors how other tech firms handle expensive computational resources while generating revenue from high-demand services.
* Paid upgrades will apply specifically to iCloud Plus subscribers
* iOS 27 launches this autumn with the new Siri AI
* Current free limits may be insufficient for power users
