Karamo Brown, the former host of Netflix’s Queer Eye, has entered the wellness and artificial intelligence sector with Kē, a new application designed to help users navigate their personal growth. Following a year and a half of his own rigorous work on fitness, nutrition, meditation, sobriety, and relationships, Brown aims to extend this support to others.
Practical tools for makers and creators of their own lives
The app functions as a comprehensive toolkit, offering personalised fitness routines that adapt to the equipment and schedules already in a user’s possession. Nutrition guidance is equally flexible, generating meal plans based on the food currently available in a kitchen. Users can request adjustments to these plans via an AI chatbot, ensuring the experience remains customised to their needs, while instructional videos accompany every workout to guarantee correct form.
Beyond physical health, the platform addresses mental well-being through a meditation section featuring videos tailored to specific emotions to help manage stress and anxiety. A community feature allows users to join supportive groups focused on shared experiences, such as sobriety or general wellness discussions.
The core of Kē: A digital Karamo
The distinguishing feature of the application is “AI Karamo,” which enables real-time conversations with a digital version of the life coach. Users can pose questions and receive advice delivered in Brown’s own voice.
Powered by the AI startup Delphi, this clone is trained on a wide range of Brown’s existing material-including interviews, podcast episodes, and other clips-to ensure an authentic representation. This technology is not unique to Brown; Arnold Schwarzenegger has also secured a digital clone through Delphi.
“My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” Brown told TechCrunch.
Kē is part of a broader movement where celebrities are increasingly partnering with AI firms. Stars such as Matthew McConaughey and Michael Caine have collaborated with ElevenLabs to licence their voices for digital replicas. However, this trend has sparked public concern regarding the unauthorised use of likenesses and voices, as well as fears about fans developing one-sided emotional attachments to celebrity chatbots.
Brown insists that Kē is not intended to replace human relationships. Instead, it serves as a catalyst for personal development, encouraging users to seek genuine support when necessary.
“If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives… At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection,” Brown said.
Regarding usage limits, Brown stated that while there is no cap on interaction frequency, the objective is progress rather than indefinite engagement. “People can talk to it as much as they need. That said, the goal isn’t to keep users talking to the AI indefinitely. It’s designed to help people make progress in their lives,” he explained.
Safeguards are in place to monitor safety, with a human team overseeing the app. However, users must acknowledge that utilising the AI feature involves sharing conversation data with Delphi, making it prudent to avoid disclosing sensitive information.
Brown admitted his initial scepticism when AI first emerged but noted that the technology has evolved significantly. “When AI first started becoming part of the conversation a few years ago, I was honestly pretty skeptical. But the technology has evolved significantly, and what changed my perspective was seeing how thoughtfully companies like Delphi have approached it,” he added.
Looking ahead, Delphi plans to integrate agentic capabilities into Kē. In the future, AI Karamo might not only offer advice but also execute tasks on a user’s behalf, such as automatically adjusting a workout plan within the “My Plan” tab.
Kē is currently available on iOS and Android devices. The subscription costs $14.99/month following a 3-day free trial.
Key takeaways
- Kē combines standard wellness features like custom fitness and nutrition plans with a unique AI clone of Karamo Brown for real-time coaching.
- The app is built on Delphi’s technology, which trains digital replicas on extensive archives of a celebrity’s public content to ensure authenticity.
- Brown explicitly frames the tool as a supplement to, not a replacement for, human connection, with safeguards to direct users to real-world resources when needed.
- Future updates will likely introduce agentic capabilities, allowing the AI to perform actions like modifying user plans directly within the app.
