Google’s new AI model predicts the future from sales data, weather, and discount schedules

Google Research has released TimesFM-3, an AI model that forecasts future trends by combining sales data, weather patterns, and discount schedules.In this…

By Vane September 12, 2026 3 min read
Google’s new AI model predicts the future from sales data, weather, and discount schedules

Google Research has released TimesFM-3, an AI model that forecasts future trends by combining sales data, weather patterns, and discount schedules.

Accurate predictions rarely rely on a single variable. Google illustrates this with a retail chain attempting to forecast ice cream sales. A useful forecast must factor in related products like waffle cones or syrup, alongside past foot traffic, weather, discount campaigns, and holidays.

TimesFM-3 uses a Transformer architecture similar to its predecessors. It groups 32 consecutive data points into a single patch and normalises each series to a common scale so measurements of very different magnitudes can be compared directly.

The model processes data in two alternating directions. Along the time axis, it looks for patterns within a single series, only drawing on past values to avoid leaking future information. Across series, it compares all variables at a given point in time and learns how they relate, which lets it pick up on things like how a discount on one product affects sales of another.

The model has 330 million parameters and was trained on real and synthetic time series totaling more than one trillion data points, according to Google. Like its predecessors, it works zero-shot and needs no extra training for new tasks.

TimesFM-3 handles three types of supplementary data. It predicts multiple related variables at once, like different ice cream flavors, and it incorporates factors known only for the past, such as historical foot traffic. It also uses known future events like planned discounts or weather forecasts. Instead of a single point estimate, TimesFM-3 outputs nine values per time step to capture the range and uncertainty of each prediction.

One-shot forecasting replaces error-prone step-by-step approach

Earlier versions predicted the future one block at a time, which Google says was slow, compute-heavy, and let errors compound as each prediction built on the last. TimesFM-3 takes a different approach by marking all future time steps as blanks and filling them in a single pass.

Google shows the payoff with its ice cream example. A model that only knows past sales just continues the usual weekly pattern, blind to planned promotions. When TimesFM-3 gets the discount schedule, it learns from history how much promotions boost demand and expects roughly 20 percent more units on each promotion day.

TimesFM-3 leads across three benchmarks

On Gift-Eval, FEV-Bench, and Time, TimesFM-3 ranks first among all pretrained forecasting models in both point accuracy and uncertainty calibration, according to Google. Competitors include Amazon’s Chronos-2, the Toto-2.0 family, and Google’s own TimesFM-2.5. Even limited to a single variable, TimesFM-3 matches or beats the field, and adding more data widens the gap.

TimesFM-3 is available on GitHub and Hugging Face, and Google plans to add it to BigQuery in the coming weeks. TimesFM-2.5 currently handles single-variable forecasting there via the AI.FORECAST command.

Since the family launched in 2024, Google says it has been deployed in retail, finance, manufacturing, healthcare, and the sciences. All versions through TimesFM-2.5, released in September 2025, could only process one data series at a time, making TimesFM-3’s multivariate support a major step forward.

Google is also building forecasting models beyond time series. In early August, Google DeepMind released WeatherNext Cyclones, an open-source AI system for tropical cyclones that predicts storm tracks and intensity about a day further out than leading operational models.

What it means

For people managing inventory or planning promotions, this shift from single-variable to multivariate forecasting means fewer surprises. A retailer can now input a known discount schedule and see how it impacts demand for related items without waiting for the event to happen. The model’s ability to output nine values per time step gives planners a clearer picture of uncertainty, helping them stock shelves more accurately during volatile periods.

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