For makers and artists, the rise of General Intuition signals a shift from passive content consumption to active, embodied interaction. By training AI agents to navigate space and time with human-like intuition, this technology promises to transform how creators build virtual worlds, design robotics, and simulate complex environments. Instead of generating static images or text, these agents will perceive, anticipate, and act in real-time, opening new frontiers for interactive storytelling and immersive experiences.
General Intuition secures 0M at B valuation
General Intuition, a New York-based startup, is currently in discussions to raise approximately $300 million, according to sources familiar with the deal. This funding would value the company at just over $2 billion.
The move comes eight months after the team spun out of Medal, a platform for sharing video game clips, having previously secured a $134 million seed round. The fresh capital aims to significantly expand the company’s operational capabilities.
Key backers and leadership
Reports indicate that the new investment round includes backing from Jeff Bezos and Eric Schmidt. Existing investors Khosla Ventures and General Catalyst are also on board.
Pim de Witte, who co-founded Medal, leads General Intuition alongside co-founders Eloi Alonso, Adam Jelley, and Vincent Micheli. The latter three bring specific expertise in world modeling and simulation to the team.
A unique dataset drives the vision
The startup trains embodied AI and world models using a massive dataset derived from Medal. This repository contains two billion videos per year, generated by ten million monthly active users.
The core pitch relies on the interactive, first-person nature of this footage. Unlike static datasets, this data allows AI to learn spatial-temporal reasoning from actual gameplay. The goal is to teach machines to perceive and interact in real-time within simulations.
Competitive landscape and strategy
This approach has reportedly drawn interest from OpenAI, which previously attempted to acquire Medal. Sources suggest OpenAI is not the only major lab eyeing this technology.
The sector is heating up, with competitors like Runway, Decart, and World Labs releasing their own world models recently. Additionally, Google’s Genie 3 has begun integrating Google Maps data to enhance real-world simulation capabilities.
While many peers see gaming and robotics as commercial applications for selling models, General Intuition takes a distinct route. It builds world models specifically to train agents, treating the agents themselves as the product. The startup argues that its unique dataset provides the necessary path to viability.
With the new funds, the company plans to scale its compute capacity. A source familiar with the matter states that a new product is expected to launch by the end of summer or early fall.
Key takeaways
- General Intuition is raising roughly $300 million, valuing the startup at over $2 billion, backed by Jeff Bezos, Eric Schmidt, Khosla Ventures, and General Catalyst.
- The company leverages a dataset of two billion annual videos from Medal to train embodied AI agents capable of deep spatial-temporal reasoning.
- Unlike competitors selling world models directly, General Intuition focuses on training agents, with a new product launch targeted for late summer or early autumn.
