AMD has announced it will acquire World Labs for approximately $8.2 billion in stock. The deal values the artificial intelligence research lab, co-founded by Dr Fei-Fei Li, at around $1 billion after its rapid rise since launching in 2024. The company gained attention for Marble, a commercial product released in 2025 that allows users to generate interactive three-dimensional worlds from text prompts. Fei-Fei Li will join AMD as executive vice president and chief scientist, reporting directly to CEO Lisa Su. The integration is expected to conclude by the end of the year. The transaction moves a significant independent research group into the semiconductor giant, giving AMD direct control over advanced generative modelling capabilities. This shift consolidates hardware and software development within a single corporate structure. It also signals a major strategic pivot for AMD towards owning proprietary AI models rather than just providing the chips to run them.
- Fei-Fei Li becomes executive vice president and chief scientist at AMD
- The acquisition is valued at approximately $8.2 billion in stock
- World Labs will continue focusing on advancing AI model research
