Amazon has blocked Meta’s AI agent Muse from shopping on its website because the software failed to identify itself as artificial intelligence while browsing. The tech giant states that Muse appears to store customer data, creating security risks under Amazon’s terms of service. Users now see a warning that access by an unauthorised agent violates platform rules. Meta claims the tool has no access to passwords or payment details, but the company launched the app without securing an agreement with Amazon first. This incident follows similar actions against agents from Perplexity, Google, and OpenAI, though Amazon maintains business partnerships with those firms. Muse launched on September 8 and became the most downloaded free app in the US App Store within a week. The conflict highlights growing friction between established retailers and third-party shopping assistants. Amazon is enforcing stricter controls to protect user data and maintain platform integrity.
- Muse launched on September 8 and hit the top of the US App Store within a week
- Amazon previously blocked agents from Perplexity, Google, and OpenAI
- Meta signed a billion-dollar deal for Amazon cloud chips in April
