- Allbirds, known for its sustainable footwear and apparel, is pivoting to become a “GPU-as-a-Service (GPUaaS) and AI-native cloud solutions provider.” The company has secured $50 million in funding to support this transition.
- The move comes as Allbirds recently divested its footwear assets through a sale to American Exchange Group. This unexpected shift underscores the changing direction of the brand, which now aims to become an AI-focused tech company rather than a fashion business.
- While the new focus on AI infrastructure aligns with the company’s previous investments in sustainability and innovation, it remains unclear how much long-term planning went into this pivot given recent announcements about launching a new line of colorful shoes just weeks prior.
Originally published at arstechnica.com. Curated by AI Maestro.
Stay ahead of AI. Get the most important stories delivered to your inbox — no spam, no noise.

