America’s Polarization Has Become the World’s Side Hustle

A new feature on X is making people suddenly realize that some large portion of the divisive, hateful, and spammy content designed to inflame tensions or, at the very least, is designed to get lots of engagement on social media, is being published by accounts that are pretending to be based in the United States but are actually being run by people in countries like Bangladesh, Vietnam, India, Cambodia, Russia, and other countries. An account called “Ivanka News” is based in Nigeria, “RedPilledNurse” is from Europe, “MAGA Nadine” is in Morocco, “Native American Soul” is in Bangladesh, and “Barron Trump News” is based in Macedonia, among many, many of others. 

Inauthentic viral accounts on X are just the tip of the iceberg, though, as we have reported. A huge amount of the viral content about American politics and American news on social media is from sock puppet and bot accounts monetized by people in other countries. The rise of easy to use, free AI generative tools have supercharged this effort, and social media monetization programs have incentivized this effort and are almost entirely to blame. The current disinformation and slop phenomenon on the internet today makes the days of ‘Russian bot farms’ and ‘fake news pages from Cyprus’ seem quaint; the problem is now fully decentralized and distributed across the world and is almost entirely funded by social media companies themselves. 

This will not be news to people who have been following 404 Media, because I have done multiple investigations about the perverse incentives that social media and AI companies have created to incentivize people to fill their platforms with slop. But what has happened on X is the same thing that has happened on Facebook, Instagram, YouTube, and other social media platforms (it is also happening to the internet as a whole, with AI slop websites laden with plagiarized content and SEO spam and monetized with Google ads). Each social media platform has either an ad revenue sharing program, a “creator bonus” program, or a monetization program that directly pays creators who go viral on their platforms.